“Big Brothers Big Sisters is important to me because I want to be there for local kids!!! When I was growing up, I didn’t have athletes to look up to. I want them to see a person that wants to help youth no matter where they are from, or what their nationality or race is. I want to empower youth to try their best and to be the best person they can be, I want to be the light that shines for them.” — Willie Jefferson
Ever wonder what happens when you mix Big Brothers Big Sisters of Winnipeg, an athlete-first supplement brand, one of the CFL’s most outstanding defensive players, and a local streetwear and lifestyle company? We believe it results in a power-packed combo of creativity, collaboration and community love!
Bodylogix® Ambassador Willie Jefferson, the CFL’s Most Outstanding Defensive Player in 2019 and the defending Grey Cup Champion, in collaboration with Far From Ordinary (FFO) and Bodylogix®, created two custom designed apparel items in support of his favourite charity Big Brothers Big Sisters Winnipeg. The apparel line captures the essence of his current Defensive group coined the Dark Side — a tongue-in-cheek nickname that immortalizes the players’ grit, determination, and tenacity to continuously toe the line both on and off the field.
With every Dark Side T-shirt purchase, Big Brothers Big Sisters Winnipeg will receive $5 and with every Hoodie purchase they will receive $20. And, to kick-start the campaign, Bodylogix® will make a $500 contribution to Big Brothers Big Sisters Winnipeg.